I keep seeing social media statuses that are some variation of “I’m so tired of seeing this ice bucket challenge.” Those poor people whose lives are so wrought with tumult that they have to endure a Facebook or Twitter newsfeed filled with people spreading awareness of a lethal neurological disease. How will they ever endure such hardship?
Nevermind that before this challenge began most people only had a passing acquaintance with ALS and some vague association of it with Lou Gehrig and his famous speech. Nevermind how much money has been donated to the ALS Foundation over the last two months. Nevermind that the reason this disease needs more awareness is because, despite the horror of its 100% lethal degeneration of nerve endings and voluntary muscles, it doesn’t affect enough people to warrant attention from pharmaceutical companies because there aren’t enough profits associated with treating it (that sentence alone pretty…
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